How to Optimize Your Mind, Body, and Business with Angela Shurina

In this episode of Success Leaves Clues Podcast, our guest is Angela Shurina, high-performance coach, biohacking expert, entrepreneur, and leadership strategist who helps founders, executives, and professionals optimize their energy, resilience, and decision-making to achieve sustainable success. Drawing from her expertise in human performance, neuroscience, wellness, and business leadership, Angela shares practical insights on maximizing productivity, preventing burnout, developing resilient leadership, and building habits that support long-term personal and professional growth. We also explore the connection between physical well-being and leadership effectiveness, the importance of mindset, emotional intelligence, and intentional living, and how small daily improvements can create extraordinary results over time. Whether you're an entrepreneur, executive, coach, or ambitious professional, this conversation is packed with actionable strategies to help you lead with clarity, perform at your highest level, and build success without sacrificing your health or happiness.

You can find her on:
https://www.linkedin.com/in/angela-shurina/
https://yourbestculture.com/
https://changewired.buzzsprout.com/
https://www.instagram.com/angelabrainbodycoach
https://yourbestcoaching.substack.com/

Transcript

Angela Shurina 0:00

Just like I also always tell my clients, and my clients are the same profile, very ambitious. Your work will never like it will never end. You'll always have a to-do list longer than their hours in the day. Uh so that you have a system that you can sustain forever.

Davis Nguyen 0:22

Welcome to Success Leaves Clues, the podcast where we interview business owners on how they built their businesses and the hard lessons they learned along the way. My name is David Swain, and I'm a business coach and the founder of Purple Circle, where we help business owners achieve their first six-figure, seven-figure, and eight-figure year, all without sacrificing their quality of life. Before becoming a business coach and before founding Purple Circle, I started and scaled several seven and eight-figure coaching businesses and have been a consultant at several businesses doing over $100 million each, including some that are publicly listed and doing over a billion dollars each. In every episode of the podcast, you're gonna learn lessons that took our guests years to learn, and you'll be able to learn that in minutes. No matter if you're a new business owner or an established business owner, every episode is gonna give you the clues in order to elevate your business.

Pedro Stein 1:07

Welcome to Success Leaves Clues Podcast. I'm Pedro, and today I'm joined by Angela Sharina, who helps purpose-driven entrepreneurs and executives 40 plus build back their capacity by combining the zest of their 20s with the experience of their 40s, addressing the foundation most high achievers ignore until it completely breaks. Angela's 18 years of experience living and working across 15 countries, coaching pro athletes and self-made millionaires has shaped a deeply personalized system of effective habits built around each client's goals, biology, and real life demands. Angela's work spans individual performance, coaching focused on sleep, recovery, energy, stress resilience, and emotional regulation to her organizational workplace well-being 360 program, a six-month initiative that turns well-being from good intention into measurable strategic ROI. Her TDEM framework uses applied behavioral science to help leaders translate vision into observable behavior that delivers consistent results, proving that sustained fulfillment and peak performance are achievable without a depletion and unsustainable pace that burns most high achievers out. Welcome to the show, Angela.

Angela Shurina 2:33

Thank you, Pedro. So happy and grateful to be here.

Pedro Stein 2:38

Oh, I'm I'm excited to have you. Okay. And uh, you know what, Angela, I'm kind of a comic book nerd myself. You know, I love the first editions, the origin story. So let's backtrack a little, okay? Because every coach has that moment where they look at the life and say, Yeah, I guess this is what I'm doing now, right? So when was that for you?

Angela Shurina 3:00

Um you know, it's funny you mentioned, I think when I first got into coaching, that was 18 years ago, uh, I did it to sort of figure out what it is and who it is I want to be in my life. So um I I'm originally from Russia, Siberia, and at that point I decided, okay, I'm gonna get my fitness coaching certification, take it with me. Got my one-way ticket to Thailand and started my uh figuring a life journey. And um the coaching has been supporting all kinds of different ideas about what my life should be or could be. And then I think actually, not so long ago, maybe just five years ago, I realized, hey, I think this is what I'm doing for life.

Pedro Stein 3:51

Nice. Okay. Now I was talking with you pre-podcast, right? And we were talking about your journey as an entrepreneur, and you've been 18 years in the game as a coach, so multiple ventures. Uh, but what made you create, you know, the last business you're currently in, right? So that we we established it's like your best coaching. That's the name of the business for two and a half years. Uh, like what's different with this one, and why did you start at this venture?

Angela Shurina 4:23

I think this one is based on everything that I learned previously uh from my work. Sort of your best coaching as a concept evolved because I worked with so many people, and then I realized, hey, this is what I help people to do, people, organizations, groups, teams, companies. I help them to build systems, scaffolding to practice things that make their best possible, make it come out, so then they can create the most fulfilling life journey, live their best life, and contribute to the causes they care about the most. And it's this idea, like you know, professional athletes, and I worked with them, they always have coaches to create to get the best out of them. The best just doesn't come out by itself. And I it is true for every single one of us. We are not at our best just by you know being born. It takes practices, it takes certain systems around us, and it uh takes intention, um, intentional investment of energy and time for the best to come out and uh and play in real life. And that's uh where uh this company as a concept and my methodology, like how it came together, and that's what I believe is gonna shape the rest of my coaching journey, is just helping more everyday superheroes to unlock their best, more of their potential to live their best lives.

Pedro Stein 6:10

Okay. Now that is that always puzzled me, right? We have this such easy understanding of why coaches are needed in the athlete arena, the the sports arena, wherever you want to call it. And when we're talking business or we're talking about different aspects of our life, we're like, why would I need a coach? I see a lot of friction for people to understand that. Do you do you see that as well? And when why do you think people have this little bit of resistance to accept a coach in different uh parts of their life?

Angela Shurina 6:44

I think there are a few things in place depending on so coach different areas of person, right? Whether that's nutrition or their mindset um or their sleep. And very often, when we do think things often, like let's say you eat every day, right? And you start getting the idea that you're quite good at it because you do it every day. And so you have like a skill set, right? But I always say to people when they sort of resist this idea of nutrition coaching or health coaching, like, do use your computer. Like, yeah, I'm like, are you do you consider yourself a computer programmer or a computer professional? Most of the people would say no. I'm like, why do you think this is any different? Like you can do something and really not be that great at it for the rest of your life, and then you can get some help and create better systems and create better outcomes uh because of specific training. And that's where people start looking into that. Oh, I I hadn't I didn't really think about that uh this way. Um, but again, so the first thing is that uh illusion that just because we do certain things often enough, we are quite good at it. And maybe the second thing is very often, like athletes, especially professional athletes, they are exposed to what better can look like. Like, hey, this guy, I don't know, building uh breaking records, right? Or this is what's possible, or this athlete did that, right? This is how their journey was. And so they're very often exposed to that idea that growth is a journey, and uh somebody else can help you to go through this journey in a more effective way. Whereas in other areas, very often, like health or even business, although like business coaching is also becoming quite like a common thing, we often not we don't see the difference between where we are and how good we are and what we can be with some help. And so we're like, well, it feels like I'm doing my best, and why would I ask for any help? And we don't see that potential to begin with, and therefore we don't really think about asking for help to get us there. Like, I'm you know where I am, and I don't really see the need for someone else to help me to get somewhere. I don't know where. So I think like those two key things that I noticed that prevent people from uh looking into coaching in the first place.

Pedro Stein 9:26

Interesting. Okay, appreciate the insight. Now, let's talk about your business, right? Your best coaching a little bit, just so I can understand. I mean, two and a half years, um and especially in the early days for coaching, sometimes we see almost like an evolution of the ideal client profile of who you serve, right? I'm not sure if that happened with you in this business specifically, right? But let's can you walk us through the evolution, right? Who do you who started helping and who do you serve now? That it because eventually we attract a certain type of people, or you know, uh we we sharpen the blade and oh, we want to serve this people or not that that that you know that just the evolution on the ICP here.

Angela Shurina 10:11

Yes. Um for me, I started with working with professional athletes and also supported my work in fitness centers or different fitness retreats and programs. But specifically, I worked a lot with professional athletes, and that was my exposure to people who really want to push the boundary of what's possible for them. And I was also exposed to some mindset coaches, and in general got used to this idea, and that felt natural to me, that people want to achieve more and want to be their best. And then once I got uh out of uh professional athlete coaching and fitness coaching, I actually had an accident, and that's why sort of that part stopped. I realized that, huh, actually, not everybody wants to do more, be more, and achieve their best. And there is a very specific psychological profile of like a very specific type of people who wants to do that. And I found that same mindset that I was used to while working with athletes in entrepreneurs, founders, uh, executives who want to go as far as they want to go, leaders. So this type of people actually care about not just being okay or being in a good place, but pushing that boundary as far as as they can. And so for me, that was sort of understanding, and then and then in the meantime, I would um attract some people because I also did weight loss coaching, nutrition coaching, fitness coaching. So I would attract people who just wanted, I don't know, lose some weight for summer or um you know get in into good shape and and then just be there. Um, so that was also part of my journey. And the and the more I work with people, the more I realize that what fulfills me and what clients tend to stick with me the longest, and where where I tend to deliver the best transformation that fulfills me and is uh very like rewarding for the client. Uh what I learned is that that type of people, entrepreneurs, business owners, founders, and leaders in purpose-driven organizations, those are the types of people that um again just I get the most joy out of coaching them, they get the most pleasure working with me because I'm so multifaceted and can always push their boundary a little bit further. And that's sort of like uh after a while, all of the other stuff started to just fall off to the point that now I'm like, I work only with purpose-driven business owners and leaders and who want this 360 approach, who want to be their best on all levels, and are not satisfied with just how things are. Okay, right, and and also specifically, you know, in coaching, like in most businesses, uh people don't act without a reason why. And so I also found that people or my um ideal customer profile is in some sort of pain to begin with, to start this coaching journey. And usually for me, it's health related because um a lot of founders, a lot of leaders, business owners, they push their mind to like they push that boundary there. They also work on their self-development business, but like health sort of falls sideways or like falls apart in the in the middle of it because they don't realize that that is actually the vehicle that uh holds everything together. And so at that point, like I need to take care of me, but I also don't want to be researching all this health stuff and figure it all out. So I need some support, professional support in that, and that's where we usually meet each other.

Pedro Stein 14:36

Okay, so just if just to wrap my head around it, so it's leaders, right? Uh to an extent. I uh let's pretend I'm one of those. Okay, I hit a ceiling, I am spinning my wheels, I'm not sure what's happening. I I want to be a better version of myself, okay? Um, but I am like a little bit lost. Um I'm let's say I'm your ideal client profile, simply put. Okay, so how would I be able to find you, Angela? You know, marketing-wise.

Angela Shurina 15:06

Marketing-wise podcast, I've had my podcast for uh eight years now of referrals, word of mouth. That's where actually most of my clients how they find me. Like, oh, my friend did that, and I found you through my friend. Um, another one, and I have quite a wide network of people all around the world because of all the work that I did. Um another thing that I do is work with different accelerators, different funds that support founders, entrepreneurs, or also organizations like Entrepreneur Organization, which is actually my ideal customer profile, is their uh like their entire sort of organization. Um, I do a lot of work like this. I also do a lot of work for different CEO organizations uh all around the world. So I'd say my marketing is at this point not so much um the content that is available for everyone, but doing the work for organizations where uh my ideal customer profile uh tends to tends to be already. And yeah, and these days I also do uh different I I have my blog, it's not that popular. I have maybe like 700 subscribers. Um, I do have uh YouTube and I do have Instagram as well. But if we are talking about getting again clients, then that's usually referrals and those organizations, those types of engagements that I do where my ideal customer profile can see me doing things and delivering value.

Pedro Stein 16:49

Got it. Interesting. Now keeping on the game of pretend here that I'm your still your ICP, okay? So I watched you through a a YouTube video, you have YouTube out there, Instagram, your read through your blog, um, even your podcast, or maybe it was referred to work with you. Let's say uh whatever you got out there resonated with me, okay, Angela. So we went through the sales process. I do, I don't wanna uh usually what I do is is speed up a little on this part and say there is alignment, but in your case, I have a question, okay, very specific towards your own practice, which is what is, and let's pretend I mean in a sales call, wherever that looks like the sales process, I'm like, okay, I want to be more profitable, I want to hit a new level and all of that. But what is the importance, Angela, of me losing weight, getting better sleep, you know, the nutrition part, because I understand you coach the whole person, which affects different layers, different levels of their life, right? But why should I lose weight? I just want to be more profitable, Angela. Can you walk me through your reasoning?

Angela Shurina 18:00

Yes. Um, first of all, I never say anyone should do anything if you're happy exactly where you are. I'm not your anyone. Love that.

unknown 18:08

Yes.

Angela Shurina 18:09

And the second thing, uh, if why why it matters? Because energy is the currency of everything that you are, that you do, that you are able to accomplish. If you're not waking up every day jumping out of bat like you're ready to change the world, that will catch up with you. And sooner than later, your decisions will suffer, your confidence, the energy that your clients read, the kind of strategies that you come up with, uh, all of that will suffer your decision making, which is the most important thing in any business. So all of that will suffer if you don't nail down like your energy creation uh routines. So again, so you've so you're full of energy, you're not in pain, so you feel the most confident, so your mind is clear, sharp, focused, you can uh take perspective, you can be strategic in your decisions. That all comes down to your energy levels and how well your body and your brain function. And that is why most business owners actually start caring about their health, because again, that point of pain, like, okay, I'm actually not doing well in my business as good as I can because this body and brain don't function as they used to. That's why also my clients tend to be 40 plus, because finally that catches up with them, uh, that neglect. And that's why uh every business owner should stop taking care of their vehicle that's gonna take them towards their uh destination, whatever that is. And the better it functions, the better it's serviced, the further it can take them. And I always say, like, imagine you are in your 80s, in your 90s, and I I I interview those people uh who are in their 90s and they're flying around the world trying to change the trying to you know still make a huge difference. Like, imagine when you're 80s and you're 90s, you know, like Richard Branson, and you have those ideas and you have the most experience you've had in your life. Imagine that, and that you're not able to do anything with that because your body is collapsing and you're barely making it out of that. Or even worse, you're losing your mind, and you know, with some ideas coming to you here and there, but you're not able, you're not nowhere close to be maintaining the work ethic that is needed to implement on that.

Pedro Stein 20:34

Interesting. Okay. So, still in the same scenario, the game of pretend. Uh, we were talking, uh, there is alignment. You didn't tell told me what you should what I should do. You just tap into the why, right? It's like, why would you do this? How about we try something different? It's not about uh it's not about uh an argument. I I'm right there with you. I am just I try to pretend I'm bad pages sometimes. I'm sorry about that. Okay. Now, let's say there is alignment. Um, I close, I'm being on boarded, right? We're gonna work together. Now, how okay, can you walk us through how does it look like a little peek behind a curtain, right? To to to work with your business, and what are the the outcomes I can expect?

Angela Shurina 21:22

Uh the first session, um, I don't know if that was your question like behind the scenes. Um, after we do a little intake where I ask about um health, about your um business, about your lifestyle, about where you want to go, um, about things that might be holding you back, whether that's health wise or your emotions or beliefs or some other stressors in your life. But then the first session, we talk a lot about your vision, your what I call a destination postcard. Um, let's say we work together for the next 12 months. Uh, what's different in your life on the other side?

unknown 21:59

Uh

Angela Shurina 22:00

What is better? What uh are you able to do because of that? What uh are you able to handle more or create more? What are you able to enjoy more and uh give more? Uh and let's maybe fast forward even longer time horizon, 10-20 years from now, uh let's say you are in the best shape of your life mentally, physically, uh emotionally, what are you able to do that? And then let's also talk about uh the other side. What if you do nothing and just stay exactly where you are? Like, what's the pain? What are you gonna miss out? What you're gonna uh not be able to do, what uh quality of life you're not gonna be able to have? What are you gonna miss out on, right? What are you gonna regret in those 10-20 years? So we talk a lot about that, and I uh the the first couple of sessions is all about that vision, but then also making it very detailed so we can start tracking something today, right? How do you know that you're moving forward? Like how will we measure your progress? Because progress is the most motivating thing or demotivating thing for a human brain, because the brain doesn't like waste energy. So, how do we make sure that you see progress consistently so you actually stick with it to that uh final outcome or to that goal, to that result, right? And so we paint this picture, we create the results, some of those uh indicators that we track, or KPIs if you uh if you want some of them objective, like if it's health, what is you know, might be weight, it might be blood pressure, it might be blood sugar levels, it might be your subjective things, like your energy levels, it might be your uh stress levels, it might be your sleep again. Like, where is your you know, a lot of people these days struggle with sleep. Let's say they wake up, you know, several times throughout the night and they want to just sleep through the night. So we figure out that, and then also um things like the what's how do you uh how will you rate your productivity right now? How you are able to um deliver on your ambitions, on your goals, right? And for everyone it's subjective, but I'm like, are you where you want to be? And if not where you are today, and by the end of this or in like 12 months from now, uh, where do you want to be? And let's start measuring it every month, every quarter. Uh so that's what uh first couple of sessions, for example, are all about, and then it's me asking, okay, uh, from your like side of the story, from your perspective, what is number one thing that is holding you back right now? Because it's I always like at any point, and that's where my framework comes into place. You have some major block that you need to move in order for the rest of the stuff to move. And it's usually in the domain of the body, of the of your mindset and your emotions, or your systems. Like, what's what's holding you back? Is it your schedule that you never have time for the things that you know you gotta do? Is it your energy literally? Like you barely wake you waking up and you're already tired. Is it your mindset and you like not confident enough, or you always have this um thought loops that keep uh that you keep ruminating on that don't allow you to be as effective as you can be in any given moment, right? So, what is it for you? And let's start there so you start getting outcomes that move everything else forward right away. And then um, obviously, as a coach with my expertise, that's where my expertise comes in. I'm like, okay, you're working on this from my knowledge and experience, these are the things that we should try to start moving it forward.

Pedro Stein 25:53

Okay. Now, let me ask you this because I see a lot of coaches out there advocating against burnout, right? Um, but sometimes in the coaching space, and I'm a coach as well, right? We're wearing all the hats from marketer to sales to delivery, right? So, my first curveball for you is because your work seems pretty hands-on, we're talking about a customized experience, not a cookie cutter. So, how do you think about capacity? So don't stretch yourself too thin.

Angela Shurina 26:22

Yes, um, I set very hard boundaries on my work, meaning there are a certain amount of hours that I dedicated to my work, and there are a certain amount of hours, practices that I dedicate to my rest, and I don't allow the work to bleed into my rest or other or time dedicated to important areas like recovery, like sleep, like relationships with other people. Um and I'm not sure if I'm answering your question, but uh just like I also always tell my clients, and my clients are the same profile, very ambitious. Your work will never like it will never end. You'll always have a to-do list longer than there are hours in the day. Uh so that you have a system that you can sustain forever. I think that's it. It's boundaries. You I always give my clients this visual have like different buckets, work address relationships, how and you need to dedicate the hours that you get every day, every week, to those areas, and ideally build a system that you can again maintain indefinitely. And that's when you just like myself and with and my clients as well, that's where you become limitless because you can go, obviously, in human in the limits of human lifespan, you can go as long as needed. And the beauty of it also that you never know when your best idea is gonna find you. It might be today, it might be 10 years from now, it might be like for you know the what is it, chicken. This is this guy who created this chicken recipe, uh, Kentucky Fried Chicken. Like, oh, it might find you when you're 65. I you wanna be there for that, right? And that's also what it's the whole thing about. You never know when your best moment will find you, and I want you to be radiant capable for that moment so you can maximize it to its fullest potential.

Pedro Stein 28:52

Oh, yeah, he started KFC a 60 plus, right? Like it's a pretty cool story, by the way. Yeah, interesting. Appreciate the insight, right? Now, I'm curious where you're taking all this, you know, looking ahead, where do you see the business going? Are you thinking about scaling, hiring, or is there a next step you're excited about?

Angela Shurina 29:11

Yeah, see, I I'm actually Pedro in a very interesting stage of my career where I'm uh codifying my framework, and then I'm gonna do the work to scale it. It's gonna be a book, it's gonna be a uh course community coaching uh experience 12 months long for uh purpose-driven uh leaders and founders. It's um God's putting in place, like I always wanted to create the system of simple rituals, habits, and systems that I can teach someone and like here, if you do this and it's simple, your best will thrive. And that is where I'm at the point where I have all the uh pieces in place to like to a really good degree because you know the journey never ends, that I can actually codify and then I can teach someone, I can certify people to teach that to other people. And uh I yeah, so I just want to help more people and scale and have bigger impact.

Pedro Stein 30:25

Exciting, right? Exciting time, scaling season, as it sounds like. Now, wherever whenever we're in that type of season or next chapter, always something we're refining, right? So, what are you currently trying to improve or tighten up in your business right now?

Angela Shurina 30:41

Um, focus on one specific avatar and communicating very specific value. Like that, those questions that you ask me, like who is you know my ideal customer profile, when do they come to me, why do they come to me? What do they want? Uh, and who I'm not gonna be working with, and uh what exactly like again, the the problems, the pain points that I help to solve, like focusing that and learning how to communicate it very precisely and clearly, and it's still work in progress. But the better I'm uh gonna be getting with it, the easier it is gonna be for me to find the right people to scale and to help more people. And so, right now, actually, the painful part where I'm sitting down with Claude and it interviews me, and I have to spell out everything how I think about every single thing. So I actually have the document, the living, breathing that you know, the so that I also can define, but so I have it and something that I can scale and put into all these different, I don't know, frameworks and applications or courses. We'll see. So that is right now the most painful part. Codifying it and getting focused on who I serve, how, why me, and who I'm not the right person for. Um, so doing this like fundamental work that is absolutely required for scaling. And I also believe that most coaches, um, and if we talk percentages, most coaches never scale to like world-known phenomenon because they don't do this work, because it feels incredibly unproductive. You're sitting by your computer, nobody sees the fruits of your labor, so to speak, for quite some time, and you're just you know sitting and chipping away like a mad person, um, believing that it's gonna change the world.

Pedro Stein 32:36

Okay, interesting. Yeah, before we come up with the offer, we need to get the ICP dialed in. And sometimes I see a lot of coaches struggling with that, especially on the positioning bit, because I'm thinking right now, right, uh, about how abstract sometimes it is. Like people are like, uh, a better version of myself. What does that even mean? Right? To me, they don't know me. That's one thing. The other thing about positioning, it's not about, at least in my perspective, right? Uh, it's not about uh if you can help them. It's more about if they see themselves in the right room, right? Sometimes they they they self-select because they don't feel like, oh no, this is not really uh a thing for me, maybe. So yeah, it's a very interesting topic, especially in the coaching space, because it's hard sometimes to pinpoint the outcome uh as clear as day, right? But it is what it is, right? Sell them what they want, give them what they need. Sometimes they're joining for a different reason uh of what the actu the actual outcome will be, but that is hard to have that first foot on the door, if that makes any sense, right? But uh I'm right there with you now. I am uh I want to do a little bit of a sci-fi thing right now, if you don't mind. Okay.

Angela Shurina 33:56

Sci-fi is my favorite theme as well.

Pedro Stein 33:59

Okay, let's pretend we have a time machine in front of us, okay? And you can have a stop right now. I know you've been 18 years in the game, in the coaching uh space, but not necessarily as a business owner, okay? But I want you to pinpoint an exact point in time, and that could be the I'm not sure if we're talking about the first time you went you you were a coach or the first time you were a business owner slash coach. Okay, you can you can choose whatever you feel like it, but I want you to give yourself one piece of business advice, okay, that you wish you knew back then that you know now.

Angela Shurina 34:47

The only word that comes to my mind is focus on focus, just one avatar, one benefit, one product, one just communicate one thing very clearly instead of trying to help everyone with everything. And um you see, like when you are like myself, when you have like different modalities that you help people with, you still need to focus on the pain that you communicate to people, like the problem without why people don't buy. So you get you need to get really clear on what that pain is, who experiences this pain, how you can help them, why you, and just talk about the same thing on repeat, ideally, in the words of your ideal customer avatar, maybe in you know their videos. So talk about the same thing, and you it's gonna get boring, and you it's gonna feel like you're just saying the same thing. You just still have to do that. I remember when I was actually at the beginning of the journey, I got business advice from someone who was in a different business, but he looked at me and he's like, Angela, you'll achieve a lot of things if you focus. And I think it took me 10 years to learn this thing.

Pedro Stein 36:12

Right. Interesting. Okay, now we have a second stop, okay? Uh you can select a point in time that you feel the most fulfilled, right? That you're looking back, and it I know there are potentially several, but top of mind, okay? One that comes to mind that you're like, oh, this is the reason why I'm doing this, you know? What would that look like?

Angela Shurina 36:41

I don't know if it's like if it's the right point, but it was quite recent, and I was talking to a client, and he's going through actually work, a big work transition. So he's been with the company for 30 years and now he wants to go on his own. And he's been struggling with this, like, what am I gonna do? What's my purpose? What the meaning of this is like he felt like he was losing ground underneath his feet. And we we did quite some work for a year and a half, and then he was sitting there and uh there was a project uh that uh somebody um asked him to be a part of, and he was super excited. And when I asked him, like, what's your energy you know past week? And he's like, Yeah, eight, and I'm like, Well, why why do you have eight? And he's like, Well, this thing happened and it made my week already, and it was Monday. And I'm like, Why do you say this made you a week? And he's like, Because it felt like it was my purpose. And at that point, I realized I need the work. We did it. He now he's good, he can live this coaching and he'll be in a really good place. And like moments like this, and I had many through my career, that would make my day, like that's sort of such an emotional high for me. Then uh like if I didn't have to get paid for my work, I would do it for free. Like, this is what makes this work the right thing, and this is it. Like, I get true joy from this, like unlocks, and that's why I know you know this is what I'm I'm here to do.

Pedro Stein 38:22

I love that now, Angela. If someone listening wants to connect with you or follow your work, where can people find you and connect with you? And by the way, we're gonna have all the links in the description, but the best way for people to do so.

Angela Shurina 38:35

Uh, two places uh Instagram, because I post everything a lot also about my lifestyle, especially in stories, and it's Angela Brainbody Coach, Angela Brainbody Coach, one word. Uh so if you want to see more of what I do day to day, that's like the place to go and see everything that I'm curious about, everything that I'm learning. Um, again, especially daily stories, I post every day several times. And then also LinkedIn, uh, where I post um a lot of video content. My newsletter is there, um, mind body work better, uh, a lot of articles and just yeah, a lot of good stuff. Um, I love my LinkedIn. So there, Angela Sharina. You can just um search for my name and you can find me. Those are two places. Obviously, have podcasts and blog, but if you follow me there, you'll find all of that.

Pedro Stein 39:30

Okay, podcasts. I hope they they'll listen to ours, right? Now, yeah. There were a few things you shared today, Angela, that really stayed with me. Okay. Um, last time with the origin story, when we were discussing um the professional athletes have coaches to unlock their best versions. You you mentioned that, right? And the importance of it. Like it's such a high stress pressure environment, and having a coach is like a key thing for them to move forward and the importance of it, right? So that really stood out to me. Okay, that's one thing. Uh, moving forward, your computer analogy, love that you can do something which doesn't make you an expert, right? Which doesn't mean you cannot have help, right? You're just using something to an extent with success, but that's not your untapped potential. You could have someone that, hey, can help me with this, and someone that can actually be not just an accountability partner, but someone that will help you see your blind spots, right? Something we don't know what we don't know, something they can you know unlock in yourself. So there's the second part. I would say also uh when I asked you about capacity, bad pagro, right? Oh my god, that bad pagro is terrible. When I I asked you about capacity, and you're like, well, setting up boundaries, right? So you don't burn yourself out. And you mentioned your own framework, right? The happy body playbook. So I see that coming a lot, especially with me, right? That really hits home. Sometimes when we're so passionate about what we do, it doesn't really feel like work, right? I worked in corporate here in Brazil, and when I clocked out, I like clocked out, right? It was sci-on number and just hit it off. Now, when I I have my business, right, and coaching, and sometimes my wife is listening on the other side, she's like, Well, that doesn't sound like work. You're laughing a lot, right? And then the podcast, too, and like, yeah, but that drains me too, right? Even if it's fun, so it's important to set up those boundaries. So great reminder for myself, specifically, okay. And um, the last but not least, I would say is when we were in the time machine, you were like, that client, that coachy that told you it was my purpose. And uh, it is not just about that, but uh, when you told me, I felt it like, oh, fly, little bird, right? He's ready to go on his own path. That's what coaching is all about. It's about being a guide at the right moment, at the right time, with people that are willing to do so, right? Not that people that you're trying to push into something. That really doesn't work. Like you you said when we were protecting.

Angela Shurina 42:11

You know, when you have a younger, young tree and you plant it into the ground, uh, it and and the winds are too strong and it might you know be destroyed, but you put the scaffolding around it and it supports it uh while through this vulnerable uh season of uh growth. And after a while, the tree gets stronger and it grows out of it, and it gets bigger, and the scaffolding is no longer needed, right? Um and that's what I also uh what I also think about when I think about coaching. Coaching is that scaffolding uh that very often all of us need in certain areas at certain moments to get through this vulnerable period, so then we can keep growing on our own.

Pedro Stein 43:00

Okay, you know, appreciate you adding that. Now, this is just my long-winded way of saying that I appreciate what you do. I appreciate you being here and sharing so openly today, Angela. It was great having you on.

Angela Shurina 43:14

Thank you so much, Pedro. I really appreciate the space to express uh you know what I'm passionate about, what I think about coaching and uh uh human potential and growth. Um, thank you so much for having me.

Davis Nguyen 43:25

Um that's it for this episode. This episode, as well as this podcast, was brought to you by Purple Circle, where we help business owners elevate their business to six, seven, and eight figured years all without burning out. If you're looking to grow your business as well as get the time freedom that you are looking for, visit us at join purplecircle.com and see what we can do to help you end your business.